Ray is a seasoned senior executive with over three decades of experience in developing and implementing successful strategies, assessing organisational well-being, and instigating transformative changes for ongoing improvement. Throughout his diverse career, Ray has adeptly navigated various business functions, revitalising struggling enterprises to meet both company and client objectives. His coaching style is marked by motivation, effective communication, sound decision-making, problem-solving acumen, and strong interpersonal skills, all underpinned by a results-driven mindset.
Notably, he has also successfully managed two of his own businesses – a recruitment venture and an online retail operation.

With Ray’s business history, Prime Strategies clients stand to gain a unique advantage. His ability to blend time-tested strategies with contemporary insights ensures that  businesses not only overcome challenges but also thrive in an ever-changing marketplace. The dual perspective gained from managing his own ventures further enriches the practicality and relevance of his advice. Clients can trust Ray’s holistic approach, knowing that they are receiving guidance from a seasoned professional who not only understands the intricacies of business but is actively shaping its future.