Gavin transitioned into business consulting after a distinguished career as a senior executive in global advertising agencies in both Australia and the UK. As a long serving Managing Director, he led teams behind some of the nation’s most iconic campaigns, including the enduring “Lucky you’re with AAMI.”

Driven by a genuine passion to see owners of small and medium businesses succeed, Gavin believes these enterprises are the backbone of our economy and communities and deserve the expert advice usually reserved for corporates. He has extensive experience in turnaround and growth strategies, with a proven ability to simplify complexity and guide clients toward decisions that drive lasting success.

Gavin holds a Master of Business Administration from Melbourne Business School, complementing his hands-on leadership experience with the latest business management knowledge.

Gavin’s key strengths include:

• Harnessing and empowering the talent of people and teams
• Thorough, analytical, and commercially focused approach
• Strong problem-solving skills and calmness under pressure
• Expertise in change management, organisational restructure, and performance management
• Focus on business systems and operational efficiency
• Navigating marketing execution and vendor selection, ensuring value-for-money solutions across websites, social media, email marketing, advertising and more
• Identifying new markets and pathways to growth
• Experienced keynote speaker at industry forums

As a Partner in Prime Strategies Group, Gavin collaborates with some of Australia’s most effective business consultants and is based in Melbourne’s Bayside region.

Beyond his professional role, Gavin is married to Lynda and together they are raising two energetic teenagers. When not acting as a chauffeur for his children, he can be found on the golf course, tossing a frisbee to his Labrador at the beach, cooking, enjoying good wine, or catching up with friends.

Gavin is available to discuss how quality advice can unlock the potential of your business and lifestyle. He firmly believes that the world’s most fulfilled people share one thing in common: access to trusted, strategic guidance.