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What Prime Stategies Clients Say

  • “This was a challenge that you were both up for and up to from my perspective. I genuinely appreciate your time and perspectives that have helped me move forward personally and with the business.

    I absolutely acknowledge that it’s a great process and one that does help drive a business forward. The focus on mine and my partners personal goals at the start was primo and the monthly management meetings were good.

    Having your weekly agenda, discussion points and action items was very helpful to keep moving forward. Your documented lists were great to review. Your personal integrity and energy is a tonic and your encouragement too has been so very valuable to help me shift from the place I was at.”

    Kirsty
    Salon Owner & Wholesaler

  • “There is considerable benefit to having an advisor working alongside you in your screen business. They can help you bring together a vision, strategy and plan and then work through this step by step with you to see it realised. They are an external voice while always putting your best interests first.”

    Julia Parnell
    Notable Pictures

Arif brings a combination of technical depth, commercial experience, and executive leadership to the businesses he works with.

An acoustic engineer by trade, Arif has been involved in the design and delivery of landmark building developments globally and has a proven track record of working within and leading multi-disciplinary teams to deliver technically sound, commercially effective outcomes on major projects.

Over the course of his career, Arif has operated at board and executive level, led global specialist teams, driven market strategy across regions, and built businesses from the ground up. His experience spans engineering, commercialisation, innovation, business development, and organisational change, with a strong focus on turning ideas into practical outcomes.

His experience includes, but is not limited to:

  • Governance
  • Finance
  • Human Resources
  • Sales
  • Productivity
  • Strategy
  • Systems and process improvement
  • Business growth and commercial development

This experience, combined with hands-on leadership in business building and strategic execution, has given Arif a strong understanding of both the opportunities and the realities that come with growing a successful business.

Until recently, Arif was responsible for the development and execution of a global, market-focused, client-centric strategy for a multinational consulting firm. He made the deliberate decision to step away from a secure and rewarding executive role, with significant opportunity still ahead of him, to focus on helping New Zealand SMEs and founders build stronger businesses and achieve the outcomes that matter most to them.

Arif understands first-hand the discipline, resilience, and clarity required to build momentum in complex environments. He works at both strategic and practical levels, helping organisations sharpen direction, improve performance, and put the right structure in place for sustainable growth.

He is deeply committed to family, health, and community, believing that sustainable leadership requires balance, perspective, and integrity.

Arif believes strong businesses are built not just on good ideas, but on disciplined execution, clear thinking, and the courage to keep moving forward.