After a long career in the corporate environment Rob made a decision to embark on providing Business Advisory Services, setting up in Auckland’s Albany Basin.  Initially specialising in strategic planning and growth and now diversifying into a full range of business management services.

Having worked at GM level in the Banking Industry, Legal Profession, Information Technology and Accommodation Industries provides Rob with a wealth of knowledge in all facets of business including:

  • Governance
  • Finance & Accounting
  • Human Resource Management
  • Sales & Marketing
  • Productivity Performance
  • Systems & Processes

The diverse experience gained from working with companies of all sizes together with serving on several boards as a professional director provides Rob with a well rounded background to assist any businesses in the SME market.

Rob has a great understanding of the challenges and opportunities that exist for business owners striving for the next level of success. His experience and disciplines have been of immense value in helping clients grow their businesses, increase profitability and implement sound systems and processes resulting in significant increases in income and business value.

Rob lives on the North Shore in Murrays Bay with his wife Denise and they have two adult children whom are now pursuing their own careers. Outside of the Prime Strategies Group, Rob’s passions are friends, food, wine, travel, golf and Harley Davidson motorbikes.

Rob believes “Being in business should add more life to your years, not more years to your life”… and is focused on helping clients do just that.

Business solutions Rob can provide

Perth, Fremantle, Joondalup, and Mandurah businesses live and die by the resources cycle in ways few other regions do, which makes realistic cash flow modelling and a clear exit strategy essential rather than optional. We work with time-poor WA owners to build ATO-compliant business plans that account for commodity-price sensitivity, and exit strategies structured around the small business CGT concessions that can materially change what you keep from a sale — all without pulling you away from running the business.

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