With over 25 years’ experience in various capacities and across multiple industries Sonja is passionate about value engineering in SME businesses to help the owner to reach their personal and professional goals. As a Chartered Accountant, her strong financial management foundation provides an ideal vehicle to identify opportunities in all areas of business where small changes can have a big impact.


Having established and grown several SMEs herself, she can identify with the challenges SME owners face and offer advice from lived experience.

Sonja’s experience includes the following areas:

  • FMCG Food manufacturing
  • High Value Exotic Luxury Leather Manufacturing
  • Not-for-Profit organisations
  • Construction services, including Engineering Surveying and Construction Plant and Equipment Hire
  • Educational services
  • Automotive services
  • Game Farms
  • Agriculture
  • Franchising
  • Start-up businesses
  • Import and Export
  • IT system customisation and implementation

Sonja lives in Perth with her husband and son.  She is keen to meet with SME owners to see if there is a mutually beneficial opportunity to work together.

Business solutions Sonja can provide

Perth, Fremantle, Joondalup, and Mandurah businesses live and die by the resources cycle in ways few other regions do, which makes realistic cash flow modelling and a clear exit strategy essential rather than optional. We work with time-poor WA owners to build ATO-compliant business plans that account for commodity-price sensitivity, and exit strategies structured around the small business CGT concessions that can materially change what you keep from a sale — all without pulling you away from running the business.

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